Chapter
Shadow Marketing
1:19:01 - 1:25:51 (06:49)
The speakers discuss the significance and effectiveness of shadow marketing by giving examples from their experience in business and avoid the risk of becoming too corporate.
Clips
The co-founder of a successful business shares how they created a plan to become a unicorn start up and achieved each goal step by step.
1:19:01 - 1:20:40 (01:38)
Summary
The co-founder of a successful business shares how they created a plan to become a unicorn start up and achieved each goal step by step. They believe that with current activations, they will become a unicorn by next year.
ChapterShadow Marketing
EpisodeE199: Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business!
PodcastThe Diary Of A CEO with Steven Bartlett
The key to selling anything is understanding your audience, especially when it comes to branding.
1:20:40 - 1:21:45 (01:05)
Summary
The key to selling anything is understanding your audience, especially when it comes to branding. Knowing what's cool and what's not cool, and how to speak to your target audience is essential to selling your product, particularly when trying to reach young black audiences who are trendsetters in fashion and lifestyle.
ChapterShadow Marketing
EpisodeE199: Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business!
PodcastThe Diary Of A CEO with Steven Bartlett
The speaker discusses their dislike for corporate clothing and preference for heritage clothing that has a story and meaning behind it.
1:21:45 - 1:23:14 (01:28)
Summary
The speaker discusses their dislike for corporate clothing and preference for heritage clothing that has a story and meaning behind it.
ChapterShadow Marketing
EpisodeE199: Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business!
PodcastThe Diary Of A CEO with Steven Bartlett
An interviewee describes how using subtle marketing strategies, such as having popular artists hold a bottle of their product in photos, can lead to great success.
1:23:14 - 1:25:51 (02:36)
Summary
An interviewee describes how using subtle marketing strategies, such as having popular artists hold a bottle of their product in photos, can lead to great success.