Chapter

Shift towards Consciousness altering substances
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48:57 - 51:17 (02:20)

Millennials and Gen Z are shifting towards "consciousness altering substances" like cannabis, psychedelics, and catamene instead of alcohol for social events as they are perceived to not have a hangover.

Clips
The shift towards non-alcoholic beverages is becoming more common amongst millennials and Gen Z.
48:57 - 49:44 (00:47)
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Non-Alcoholic Beverages
Summary

The shift towards non-alcoholic beverages is becoming more common amongst millennials and Gen Z. As a result, there are opportunities in the space for non-alcoholic beverages that offer healthier and more mindful drinking options.

Chapter
Shift towards Consciousness altering substances
Episode
#194 with Justin Mares - The 4 Types of Side Hustles and how to launch a $100M DTC brand
Podcast
My First Million
Despite being considered stylish with nice teeth and haircuts, the younger generation, particularly Gen Z, is not having as much sex as previous generations.
49:44 - 50:31 (00:46)
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Gen Z, sex, testosterone levels
Summary

Despite being considered stylish with nice teeth and haircuts, the younger generation, particularly Gen Z, is not having as much sex as previous generations. Studies suggest that testosterone levels have dropped 50% in the last 40 years, possibly contributing to this trend.

Chapter
Shift towards Consciousness altering substances
Episode
#194 with Justin Mares - The 4 Types of Side Hustles and how to launch a $100M DTC brand
Podcast
My First Million
As better drugs become available, people are opting for different compounds that provide the desired experience without the negative consequences of heavy drinking, leading to a surge in the non-alcoholic beverage market, which includes products such as the carbonated drink, Recess.
50:31 - 51:17 (00:46)
listen on Spotify
Non-Alcoholic Beverages
Summary

As better drugs become available, people are opting for different compounds that provide the desired experience without the negative consequences of heavy drinking, leading to a surge in the non-alcoholic beverage market, which includes products such as the carbonated drink, Recess.

Chapter
Shift towards Consciousness altering substances
Episode
#194 with Justin Mares - The 4 Types of Side Hustles and how to launch a $100M DTC brand
Podcast
My First Million