Chapter
Shifting the Narrative of Febreze
09:44 - 13:19 (03:34)
Febreze's original marketing campaign to rid bad smells evolving to add pleasant odors to clean spaces, rather than just masking dirty ones.
Clips
Febreze shifted its marketing strategy from being portrayed as a solution to foul smells to a final touch after cleaning, making one's house smell nice.
09:44 - 13:19 (03:34)
Febreze
Summary
Febreze shifted its marketing strategy from being portrayed as a solution to foul smells to a final touch after cleaning, making one's house smell nice.