In this podcast episode, the hosts discuss the importance of understanding search volume for keywords and guessing whether a keyword has a higher or lower search volume than another.
In this episode, the hosts talk about the popularity of Skype and the annoyances that come with uninstalling it. They also discuss the game of keyword counting and the pressure it can bring.
The hosts compare the number of monthly searches for KitKat and The West Wing, with The West Wing receiving significantly fewer searches despite its cultural significance.