Chapter
Sponsorship in the Digital Age
1:21:10 - 1:27:52 (06:41)
The speaker ponders the digital equivalent of traditional forms of advertisement, like sponsoring the Olympics or taking the back page of Vogue, and suggests creating a Netflix series or utilizing Facebook as potential options.
Clips
The danger of automated bureaucracy is that it is worse than a tyranny because it is totally automated, and your ability to get anything expunged is impossible.
1:21:10 - 1:22:11 (01:00)
Summary
The danger of automated bureaucracy is that it is worse than a tyranny because it is totally automated, and your ability to get anything expunged is impossible.
ChapterSponsorship in the Digital Age
Episode#049 - Rory Sutherland - Psychology In The World Of Advertising
PodcastModern Wisdom
In this episode, the host discusses with his guest what the digital equivalent of traditional advertising is, as young people and digital natives have a tendency to dismiss traditional methods and attempt to occupy top positions.
1:22:11 - 1:24:02 (01:50)
Summary
In this episode, the host discusses with his guest what the digital equivalent of traditional advertising is, as young people and digital natives have a tendency to dismiss traditional methods and attempt to occupy top positions. They suggest the creation of a Netflix series as a possible alternative.
ChapterSponsorship in the Digital Age
Episode#049 - Rory Sutherland - Psychology In The World Of Advertising
PodcastModern Wisdom
The focus on data in internet marketing has led to a neglect of the importance of making the message resonate with the audience, and the art and subtlety of creating a connection between consumer and brand has been replaced with an algorithmic logic puzzle.
1:24:02 - 1:27:52 (03:49)
Summary
The focus on data in internet marketing has led to a neglect of the importance of making the message resonate with the audience, and the art and subtlety of creating a connection between consumer and brand has been replaced with an algorithmic logic puzzle.