Chapter

Starting a Bricklaying Business in America
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30:10 - 34:27 (04:17)

Two men, one skilled in bricklaying and the other in mathematics, started a successful bricklaying business in America by placing an ad in the LA Times, calling themselves European bricklayers, and charging $5,000, much to the surprise of their customers.

Clips
The speaker and his friend started a company called European Brick Layers and Masonry Experts, focusing on European-style chimneys, fireplaces, and marble building.
30:10 - 33:35 (03:25)
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entrepreneurship
Summary

The speaker and his friend started a company called European Brick Layers and Masonry Experts, focusing on European-style chimneys, fireplaces, and marble building. They were successful in acquiring their first clients by generating leads through placing ads in newspapers; the speaker's role was to handle estimates and calculation, while his friend played the bad guy during client meetings.

Chapter
Starting a Bricklaying Business in America
Episode
#574: Arnold Schwarzenegger on Psychological Warfare (And Much More) (Repost)
Podcast
The Tim Ferriss Show
The speaker shares their experience negotiating masonry jobs by softening the price and engaging in arguments with the experts in different languages.
33:35 - 34:27 (00:52)
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Negotiation
Summary

The speaker shares their experience negotiating masonry jobs by softening the price and engaging in arguments with the experts in different languages.

Chapter
Starting a Bricklaying Business in America
Episode
#574: Arnold Schwarzenegger on Psychological Warfare (And Much More) (Repost)
Podcast
The Tim Ferriss Show