Chapter
Strategies for Launching a Successful App
48:39 - 54:22 (05:43)
The founder of HQ Trivia suggests creating a memo to address potential issues with your app's success and leveraging existing brands to gain downloads without having to spend exorbitant amounts of money.
Clips
Startups should make a memo listing reasons why their business may fail and try to disprove them before launching their product.
48:39 - 50:06 (01:26)
Summary
Startups should make a memo listing reasons why their business may fail and try to disprove them before launching their product. This process can prove beneficial in the long run and increase the chances of success.
ChapterStrategies for Launching a Successful App
Episode#1 - From making $76k at Microsoft to selling TinyCo for $100M+
PodcastMy First Million
The challenge of getting 40 million people to download a game without spending millions on marketing can be solved by licensing established brands in media and making games using those brands.
50:05 - 51:24 (01:18)
Summary
The challenge of getting 40 million people to download a game without spending millions on marketing can be solved by licensing established brands in media and making games using those brands. This playbook has been successful for other industries and can be applied to mobile games as well.
ChapterStrategies for Launching a Successful App
Episode#1 - From making $76k at Microsoft to selling TinyCo for $100M+
PodcastMy First Million
The creators of the Family Guy mobile game pitched the idea to Fox and convinced them to bet on them due to their passion for the TV show.
51:24 - 54:22 (02:57)
Summary
The creators of the Family Guy mobile game pitched the idea to Fox and convinced them to bet on them due to their passion for the TV show. They created a game that has become a hit with fans of the show, staying true to the brand and delivering an innovative experience.