Chapter

Subscriptions and Advertising as Business Models
listen on Spotify
23:22 - 29:49 (06:26)

The incentives of content creation align more with clickbait and lack of privacy through advertising, while subscriptions align more with long-form content and building trust over time. As companies grow, there is a challenge in creating spaces for serendipitous conversation and community building among subscribers.

Clips
The need for human connections among colleagues is crucial in remote work, especially in bigger companies.
23:22 - 25:37 (02:14)
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Remote work
Summary

The need for human connections among colleagues is crucial in remote work, especially in bigger companies. The concept of creating "a clubhouse for business" in nomad cities could potentially solve this problem.

Chapter
Subscriptions and Advertising as Business Models
Episode
#149 - The Craziness of r/WallStreetBets, an $100k Bet, and Startup Ideas with Mercury Banks Founder
Podcast
My First Million
The direct audience economy is on the rise, with more creators leveraging platforms like Substack to establish a direct connection with their audience.
25:38 - 28:14 (02:35)
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Direct to Consumer (DTC)
Summary

The direct audience economy is on the rise, with more creators leveraging platforms like Substack to establish a direct connection with their audience. However, companies must be cautious of becoming the incumbent as they scale, and Substack's decision to not facilitate advertising may be a wise move in avoiding that fate.

Chapter
Subscriptions and Advertising as Business Models
Episode
#149 - The Craziness of r/WallStreetBets, an $100k Bet, and Startup Ideas with Mercury Banks Founder
Podcast
My First Million
The incentives of advertising, such as clickbait and lack of privacy, are misaligned with long-form content.
28:14 - 29:49 (01:35)
listen on Spotify
Advertising
Summary

The incentives of advertising, such as clickbait and lack of privacy, are misaligned with long-form content. Subscription models align better with trustworthy, long-form content but not all newsletter content will monetize well with a subscription-based model.

Chapter
Subscriptions and Advertising as Business Models
Episode
#149 - The Craziness of r/WallStreetBets, an $100k Bet, and Startup Ideas with Mercury Banks Founder
Podcast
My First Million