Chapter
Successful Influencer Businesses
29:31 - 34:39 (05:08)
The podcast discusses successful influencer businesses, including Jim Shark, Kylie Cosmetics, and Jeffree Star. These influencers had established followings and were able to leverage their platforms to launch profitable online stores.
Clips
The speaker discusses Jim Shark and their highly profitable influencer program, along with other successful fitness companies.
29:31 - 32:04 (02:33)
Summary
The speaker discusses Jim Shark and their highly profitable influencer program, along with other successful fitness companies.
ChapterSuccessful Influencer Businesses
Episode#118 with Harley Finkelstein (Shopify's President) - Why You Should Drop Out Of School and Start a Shopify Store
PodcastMy First Million
Discover how influencers like Kylie Jenner and Jeffrey Starr utilized their social media following to launch their own successful ecommerce businesses and how they differ from traditional brand extensions.
32:04 - 33:21 (01:17)
Summary
Discover how influencers like Kylie Jenner and Jeffrey Starr utilized their social media following to launch their own successful ecommerce businesses and how they differ from traditional brand extensions.
ChapterSuccessful Influencer Businesses
Episode#118 with Harley Finkelstein (Shopify's President) - Why You Should Drop Out Of School and Start a Shopify Store
PodcastMy First Million
In the mid 80s, Michael Jordan was a licensor of his brand to Nike and received a substantial royalty as he had no choice but to work with Nike due to their means of manufacturing and distribution.
33:21 - 34:07 (00:46)
Summary
In the mid 80s, Michael Jordan was a licensor of his brand to Nike and received a substantial royalty as he had no choice but to work with Nike due to their means of manufacturing and distribution. Today, Jordan would own 100% of his brand like Yeezy, OVO, and Kylie Cosmetics and investing in the next NBA star to own their brand would be the way to go.
ChapterSuccessful Influencer Businesses
Episode#118 with Harley Finkelstein (Shopify's President) - Why You Should Drop Out Of School and Start a Shopify Store
PodcastMy First Million
The importance of owning your branding and media for a better relationship with customers and avoiding being controlled by others is discussed, with examples from Oprah's OWN network and other successful brands.
34:07 - 34:39 (00:32)
Summary
The importance of owning your branding and media for a better relationship with customers and avoiding being controlled by others is discussed, with examples from Oprah's OWN network and other successful brands.