Chapter
Taking Risks in Business
27:05 - 35:01 (07:56)
A former executive who worked for ABC and ESPN talks about the different approaches the two companies took to trying new things. ESPN encouraged experimentation while ABC preferred to maintain what was working.
Clips
In this podcast episode, the co-founder of ESPN, Bill Rasmussen, shares the story of how the sports network got their first big advertising deal with the help of a chance encounter with a Miller High Life advertisement.
27:05 - 29:54 (02:49)
Summary
In this podcast episode, the co-founder of ESPN, Bill Rasmussen, shares the story of how the sports network got their first big advertising deal with the help of a chance encounter with a Miller High Life advertisement.
ChapterTaking Risks in Business
Episode#258: From Long-Shot to $50 Billion Empire - Bill Rasmussen
PodcastThe Tim Ferriss Show
This episode talks about the different approaches that companies take towards innovation and how trying everything that pops into the mind can be a driving force for success.
29:54 - 32:54 (02:59)
Summary
This episode talks about the different approaches that companies take towards innovation and how trying everything that pops into the mind can be a driving force for success.
ChapterTaking Risks in Business
Episode#258: From Long-Shot to $50 Billion Empire - Bill Rasmussen
PodcastThe Tim Ferriss Show
The founders of ESPN initially struggled to sell their idea of 24-hour sports television with local advertising availabilities but eventually grew the company from 1.3 million subscribers to over 90 million with multiple revenue streams.
32:54 - 35:01 (02:07)
Summary
The founders of ESPN initially struggled to sell their idea of 24-hour sports television with local advertising availabilities but eventually grew the company from 1.3 million subscribers to over 90 million with multiple revenue streams.