Chapter
Talking to Customers about Lifestyle
11:32 - 15:15 (03:42)
The speaker shares how talking to customers, not just about the product, but about lifestyle and aspirations, helped their product gain real traction. They advise creating content that customers can associate with and want to share.
Clips
The key in entrepreneurship to make customers associate and share the product is to talk to the lifestyle of what you're doing instead of just talking about the thing itself.
11:32 - 14:32 (02:59)
Entrepreneurship
Summary
The key in entrepreneurship to make customers associate and share the product is to talk to the lifestyle of what you're doing instead of just talking about the thing itself.
ChapterTalking to Customers about Lifestyle
Episode#23 - Disney for Dogs
PodcastMy First Million
The speaker recounts his journey from being a radio journalist to a TV producer, sharing how he got into the field and how a simple idea became a TV show.
14:32 - 15:15 (00:43)
Broadcasting
Summary
The speaker recounts his journey from being a radio journalist to a TV producer, sharing how he got into the field and how a simple idea became a TV show.