Chapter
Clips
The hosts discuss several real-world experiments that were conducted to increase tax compliance and find that different messages work for different people and demographics.
25:11 - 28:07 (02:55)
Summary
The hosts discuss several real-world experiments that were conducted to increase tax compliance and find that different messages work for different people and demographics.
ChapterTax Compliance and the Power of Messaging
Episode"Nudge" Part 1: A Simple Solution For Littering, Organ Donations and Climate Change
PodcastIf Books Could Kill
The "Don't Mess with Texas" campaign was launched by the Texas Department of Transport in the 1980s to combat the issue of roadside littering.
28:07 - 29:56 (01:48)
Summary
The "Don't Mess with Texas" campaign was launched by the Texas Department of Transport in the 1980s to combat the issue of roadside littering. The campaign's tough-talking slogan and use of popular Dallas Cowboys football players in TV ads resulted in a significant reduction of litter in the state.