Chapter
Testing Early Customers for a Membership-Based Business
23:17 - 27:36 (04:19)
The speaker shares their experience of testing early customers for their membership-based business without directly selling or handling payments. They used a mixer event to gather a pool of potential customers from various elite institutions and had a 15% conversion rate.
Clips
A group of people from Google, Salesforce, Stanford, and Carnegie Mellon decided to start a dating app after meeting at a mixer.
23:17 - 25:54 (02:36)
Business School
Summary
A group of people from Google, Salesforce, Stanford, and Carnegie Mellon decided to start a dating app after meeting at a mixer. After a year of hard work, the app became international and they were able to scale up.
ChapterTesting Early Customers for a Membership-Based Business
Episode#41 - Dating app that has an admissions process like Harvard
PodcastMy First Million
Despite not actively selling or handling payments, a membership program had a 15% conversion rate, indicating the value users found in the service.
25:54 - 27:36 (01:42)
Membership Program
Summary
Despite not actively selling or handling payments, a membership program had a 15% conversion rate, indicating the value users found in the service. 40% of users referred others to the program, which is much higher than average.