Chapter
The All-Natural Deodorant Industry
41:16 - 45:20 (04:04)
The natural deodorant industry is small, but there is room for growth and innovation with new products that consumers want and need.
Clips
Focusing on repeat purchase and understanding profitability of ad spend are keys to scaling DTC business, as it's known to be a good standard.
41:16 - 42:33 (01:16)
DTC
Summary
Focusing on repeat purchase and understanding profitability of ad spend are keys to scaling DTC business, as it's known to be a good standard.
ChapterThe All-Natural Deodorant Industry
EpisodeGreatest Hits #2 - How to Build a $100 Million Deodorant Business Starting With Only $1,000
PodcastMy First Million
A discussion on the challenges of creating a new deodorant that compares to popular brands while also justifying a higher price point for quality ingredients.
42:33 - 44:01 (01:28)
Deodorant
Summary
A discussion on the challenges of creating a new deodorant that compares to popular brands while also justifying a higher price point for quality ingredients.
ChapterThe All-Natural Deodorant Industry
EpisodeGreatest Hits #2 - How to Build a $100 Million Deodorant Business Starting With Only $1,000
PodcastMy First Million
The natural deodorant market was initially valued at just 30 million dollars a year, but one company proved to be the majority player in the industry.
44:01 - 45:20 (01:19)
Entrepreneurship
Summary
The natural deodorant market was initially valued at just 30 million dollars a year, but one company proved to be the majority player in the industry. Despite skepticism from investors, the company believed in their product and continued to succeed.