Chapter
The Appeal of Direct Communication in Today's PR Landscape
07:33 - 13:38 (06:04)
In a world where trust in traditional media is at an all-time low, social media offers a direct way to connect with audiences and control messaging. The internet commoditized the reporting of facts, resulting in traditional media focusing more on opinions.
Clips
With the rise of social media and increasing distrust in traditional media, it's becoming more appealing to companies to go direct to their audience.
07:33 - 13:38 (06:04)
Social media
Summary
With the rise of social media and increasing distrust in traditional media, it's becoming more appealing to companies to go direct to their audience. The internet has commoditized the reporting of facts, leading traditional media towards more opinion-based reporting.