Chapter
The Art of Advertising in Media: Understanding the Importance of Memorable Moments, with Tiffany St James
05:46 - 13:11 (07:24)
Tiffany St James, a digital strategist, discusses how advertisers have realized that memorable, funny, and awkward moments often create the most impact. Since the biggest hurdle for advertisers is often being noticed, memorable moments can help them overcome this challenge.
Clips
This podcast discusses how advertisers have realized that one of the biggest hurdles is being noticed and that admitting flaws in products can actually make them more appealing to consumers.
05:46 - 08:50 (03:04)
Summary
This podcast discusses how advertisers have realized that one of the biggest hurdles is being noticed and that admitting flaws in products can actually make them more appealing to consumers.
ChapterThe Art of Advertising in Media: Understanding the Importance of Memorable Moments, with Tiffany St James
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
This episode discusses how advertisers use imperfections to humanize their brand and why it's effective.
08:50 - 11:02 (02:11)
Summary
This episode discusses how advertisers use imperfections to humanize their brand and why it's effective. People tend to relate more to those with flaws rather than those who seem perfect.
ChapterThe Art of Advertising in Media: Understanding the Importance of Memorable Moments, with Tiffany St James
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
Removing friction and making things easier for consumers can be an underrated approach for marketers to initiate behavior change.
11:02 - 13:11 (02:08)
Summary
Removing friction and making things easier for consumers can be an underrated approach for marketers to initiate behavior change. The simplicity of a Guinness pint can serve as an example of this approach towards customers.