Chapter
The Benefits of Starting Small: Todd McFarlane's Business Tactics
53:27 - 57:44 (04:17)
Todd McFarlane shares his business tactics in starting small to gain leverage in major stores and then using that leverage to increase sales.
Clips
The speaker talks about how he got his Spawn product into Toys R Us by impressing the buyer at Walmart with his product.
53:27 - 54:41 (01:14)
Product Placement
Summary
The speaker talks about how he got his Spawn product into Toys R Us by impressing the buyer at Walmart with his product.
ChapterThe Benefits of Starting Small: Todd McFarlane's Business Tactics
Episode#643: Todd McFarlane, Iconic Comic Book Artist — Lessons from Stan Lee, How to Make Art that Outlives You, How to Compete with Corporate Giants and Win (While Having Fun), Dealmaking Strategies, War Stories from Wall Street and Lawyer Land, Taking Responsibility for Your Life, and Why Creators Need to Smash Limits
PodcastThe Tim Ferriss Show
The speaker provides a strategy to manage inventory and reduce risks for retailers by buying and selling products at a calculated volume.
54:42 - 57:44 (03:02)
Inventory Management
Summary
The speaker provides a strategy to manage inventory and reduce risks for retailers by buying and selling products at a calculated volume. By negotiating with retailers and starting off small, it is possible to avoid the pitfalls of stockpiling inventory that may ultimately result in losses.