Chapter

The Brilliant Marketing Strategy Behind Disneyland's Launch
listen on Spotify
23:52 - 27:28 (03:36)

Disneyland's invite-only launch, strategic ride automation, and innovative marketing campaigns, like the Wonderful World of Disney television show, contributed to the theme park's wild success.

Clips
Despite opposition from shareholders, Walt Disney creates a separate company to build Disneyland and begins working on the project.
23:52 - 24:30 (00:38)
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Disneyland
Summary

Despite opposition from shareholders, Walt Disney creates a separate company to build Disneyland and begins working on the project.

Chapter
The Brilliant Marketing Strategy Behind Disneyland's Launch
Episode
Unbundling Disney, Why CNN is Just Like the WWE, YouTube Creator Camps, and More
Podcast
My First Million
Walt Disney used audio animatronics in his theme park to recreate emotions and behaviors of animals with less work, and held an invite-only launch with only 1500 guests.
24:30 - 27:03 (02:33)
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Walt Disney
Summary

Walt Disney used audio animatronics in his theme park to recreate emotions and behaviors of animals with less work, and held an invite-only launch with only 1500 guests.

Chapter
The Brilliant Marketing Strategy Behind Disneyland's Launch
Episode
Unbundling Disney, Why CNN is Just Like the WWE, YouTube Creator Camps, and More
Podcast
My First Million
This podcast episode tells a story of a plumbing issue that led to the lack of access to drinking water and a disaster with the freshly poured asphalt, and how the person in charge handled it through PR efforts.
27:03 - 27:28 (00:25)
listen on Spotify
Plumbing, PR
Summary

This podcast episode tells a story of a plumbing issue that led to the lack of access to drinking water and a disaster with the freshly poured asphalt, and how the person in charge handled it through PR efforts.

Chapter
The Brilliant Marketing Strategy Behind Disneyland's Launch
Episode
Unbundling Disney, Why CNN is Just Like the WWE, YouTube Creator Camps, and More
Podcast
My First Million