Chapter
The Business of Podcasting
34:14 - 38:57 (04:42)
The incorporation of podcasting into platforms like Spotify is a business strategy that aims to keep customers engaged and prevent cancellation of memberships.
Clips
The Ringer has reportedly been acquired by Spotify for around $300 million.
34:14 - 34:50 (00:35)
Summary
The Ringer has reportedly been acquired by Spotify for around $300 million. Bill Simmons, one of the co-founders of The Ringer, expresses his opinions on the acquisition, stating that he believes it was a "stupid deal" if the rumors of the purchase price are true.
ChapterThe Business of Podcasting
Episode#42 - Wall Street Bets & Tesla Shorts, Curating Job Boards & Executive Recruitment Firms
PodcastMy First Million
Podcasts have become a powerful advertising platform with an average revenue of one million dollars per podcast.
34:50 - 35:59 (01:09)
Summary
Podcasts have become a powerful advertising platform with an average revenue of one million dollars per podcast. As people tend to use default podcasting apps, it is important for businesses to partner with popular podcasts to reach a wider audience.
ChapterThe Business of Podcasting
Episode#42 - Wall Street Bets & Tesla Shorts, Curating Job Boards & Executive Recruitment Firms
PodcastMy First Million
The number one goal for streaming platforms like Spotify is to keep their subscribers happy and ensure they stick around.
35:59 - 37:39 (01:39)
Summary
The number one goal for streaming platforms like Spotify is to keep their subscribers happy and ensure they stick around. Offering top-rated podcasts like sports podcasts is key to eating into the podcast market and reducing churn rates for streaming platforms.
ChapterThe Business of Podcasting
Episode#42 - Wall Street Bets & Tesla Shorts, Curating Job Boards & Executive Recruitment Firms
PodcastMy First Million
As tech companies continue to engage in content wars, podcasts are becoming the latest battleground, with companies seeking out podcast personalities to cut exclusive deals with.
37:39 - 38:35 (00:56)
Summary
As tech companies continue to engage in content wars, podcasts are becoming the latest battleground, with companies seeking out podcast personalities to cut exclusive deals with. However, it is advised that those looking to start a podcast company do not expect to be bought out and instead focus on generating revenue and profit independently.
ChapterThe Business of Podcasting
Episode#42 - Wall Street Bets & Tesla Shorts, Curating Job Boards & Executive Recruitment Firms
PodcastMy First Million
Bill Simmons discusses how traditional media companies and individuals from that world could come up with creative ideas to boost their businesses.
38:36 - 38:57 (00:21)
Summary
Bill Simmons discusses how traditional media companies and individuals from that world could come up with creative ideas to boost their businesses.