In the early 2000s, ringtone providers needed connectivity to your carrier like Verizon or T-Mobile. A music site had 70% of its traffic outside the US with a provider only able to support AT&T and T-Mobile customers, but they were generating five times more revenue than Rhapsody at that time.
The launch of Apple's iPod and iTunes in 2003 brought a shift to buying music on a per-song basis until the rise of music subscriptions like Spotify. In the early days of music subscriptions, Google's power and anti-affiliate stance affected the success of Rhapsody.
In this podcast episode, the guest talks about how he makes millions of dollars through affiliate marketing by promoting different brands using his ad accounts.
In the early 2000s, ringtones were a popular and lucrative industry for cellphone companies, until misleading ads and hidden costs caused their downfall.
The speaker reflects on their experience working with different providers and realizing the power of connectivity in advertising, leading to greater revenue and success.