Chapter
The Business of Senior Living
20:22 - 24:29 (04:06)
A discussion on the business of senior living, including the marketing tactics used by companies in the industry and the potential for financial instability in the market.
Clips
Senior living facilities can pay high amounts to Legion services to have their facilities reviewed and recommended to potential customers, who will be paying around $8,000 per month and staying until end of life.
20:22 - 22:06 (01:43)
Summary
Senior living facilities can pay high amounts to Legion services to have their facilities reviewed and recommended to potential customers, who will be paying around $8,000 per month and staying until end of life. High occupancy rates are essential to the success of senior living facility businesses.
ChapterThe Business of Senior Living
Episode#55 - Lead Gen Businesses, Islamic Finance & COVID-19 Virality
PodcastMy First Million
Lead generation companies can be very transactional, only providing immediate value to the business selling the leads, while creating competition among buyers.
22:06 - 23:34 (01:28)
Summary
Lead generation companies can be very transactional, only providing immediate value to the business selling the leads, while creating competition among buyers. This can cause the industry to become saturated and potentially result in a quick elimination of the market.
ChapterThe Business of Senior Living
Episode#55 - Lead Gen Businesses, Islamic Finance & COVID-19 Virality
PodcastMy First Million
Thumbtack has built a direct relationship with service providers where they will pay Thumbtack directly for a lead instead of going through a middleman.
23:35 - 24:29 (00:54)
Summary
Thumbtack has built a direct relationship with service providers where they will pay Thumbtack directly for a lead instead of going through a middleman. However, building such a marketplace can be expensive and it requires a lot of money or a scrappy way to get it done.