Chapter

The Challenges of Creating a Pure Digital Company
Creating a pure digital company is challenging due to the overcrowded marketplace, especially when serving a loyal customer base who had never purchased products for their home. Also, planning for an unexpected surge in demand can be tricky.
Clips
This podcast discusses how businesses are using COVID-19 as an opportunity to develop new relationships with customers and to solidify existing ones through a free door, eventually transitioning into digital delivery and subscription models.
18:21 - 21:48 (03:26)
Summary
This podcast discusses how businesses are using COVID-19 as an opportunity to develop new relationships with customers and to solidify existing ones through a free door, eventually transitioning into digital delivery and subscription models. The acceleration towards a migration to digital delivery and subscription models is also discussed.
ChapterThe Challenges of Creating a Pure Digital Company
Episode#75 with Randy Hetrick - Navy SEAL To $50M TRX
PodcastMy First Million
TRX founder Randy Hetrick discusses how the fitness industry is adapting to the pandemic, how TRX is approaching the at-home exercise market, and the future of fitness after COVID-19.
21:48 - 23:51 (02:02)
Summary
TRX founder Randy Hetrick discusses how the fitness industry is adapting to the pandemic, how TRX is approaching the at-home exercise market, and the future of fitness after COVID-19.
ChapterThe Challenges of Creating a Pure Digital Company
Episode#75 with Randy Hetrick - Navy SEAL To $50M TRX
PodcastMy First Million
Creating a pure digital company is difficult due to the competition, hence a brand can be extended by gaining credibility in other spaces such as the pro space, and offering quality content, and education, which can help to meet demand and overcome unexpected changes in the demand curve.
23:51 - 27:01 (03:10)
Summary
Creating a pure digital company is difficult due to the competition, hence a brand can be extended by gaining credibility in other spaces such as the pro space, and offering quality content, and education, which can help to meet demand and overcome unexpected changes in the demand curve.