Chapter
The Challenges of Marketing Driver Assistance Technology
19:59 - 26:34 (06:34)
Driver assistance systems are diverging from the technology needed to deliver truly self-driving vehicles due to economic challenges. Marketing and communication of the capabilities and limitations of the technology are also identified as problematic.
Clips
The technology path of level two driver systems will diverge from the path needed for truly self-driving vehicles due to economic challenges.
19:59 - 25:22 (05:22)
Self-driving vehicles
Summary
The technology path of level two driver systems will diverge from the path needed for truly self-driving vehicles due to economic challenges. The marketing and communication of the capabilities of driver assistance systems also present challenges.
ChapterThe Challenges of Marketing Driver Assistance Technology
EpisodeChris Urmson: Self-Driving Cars at Aurora, Google, CMU, and DARPA
PodcastLex Fridman Podcast
Despite the known risks of self-driving car technology, people may still trust it due to personal experience and a lack of real estimates of the danger it poses.
25:22 - 26:34 (01:12)
Self-Driving Cars
Summary
Despite the known risks of self-driving car technology, people may still trust it due to personal experience and a lack of real estimates of the danger it poses.