Chapter
The Cost of Building a Heavy Metal Yoga Studio Chain vs. Running a TV Ad During the Oscars
45:53 - 49:46 (03:52)
The host discusses the cost of building a chain of five small heavy metal yoga studios versus running a TV ad during the Oscars and the impact it could have on brand evangelism. He also mentions previous experiments, such as selling vinyl records, and the possibility of the heavy metal yoga idea becoming a reality.
Clips
The founders of a startup discuss how to maintain focus while testing new products and expanding the business with limited resources.
45:53 - 46:31 (00:37)
Summary
The founders of a startup discuss how to maintain focus while testing new products and expanding the business with limited resources.
ChapterThe Cost of Building a Heavy Metal Yoga Studio Chain vs. Running a TV Ad During the Oscars
Episode#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
PodcastMy First Million
The cost to start a chain of five small heavy metal yoga studios in LA could be around 500 grand, while a single 30-second ad during the Oscars costs the same.
46:32 - 48:52 (02:20)
Summary
The cost to start a chain of five small heavy metal yoga studios in LA could be around 500 grand, while a single 30-second ad during the Oscars costs the same. The question is, which option would give you more brand evangelism - the ad or the yoga studios?
ChapterThe Cost of Building a Heavy Metal Yoga Studio Chain vs. Running a TV Ad During the Oscars
Episode#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
PodcastMy First Million
Brands can create new products that align with their image and generate profit, such as Elon Musk's flamethrower which sold millions, feeding into the 'cult of Elon'.
48:52 - 49:46 (00:53)
Summary
Brands can create new products that align with their image and generate profit, such as Elon Musk's flamethrower which sold millions, feeding into the 'cult of Elon'.