Chapter
The Cost of Turning Down Paid Sponsorships for a Larger Audience
1:12:51 - 1:16:18 (03:27)
In this episode, the hosts discuss the decision to turn down paid sponsorships for a larger audience in e-commerce marketing, potentially sacrificing a significant amount of revenue.
Clips
The idea of turning off a $50k revenue stream in e-commerce marketing to reach a larger audience for free can be a solid marketing strategy for influencers.
1:12:51 - 1:15:45 (02:54)
Influencer Marketing
Summary
The idea of turning off a $50k revenue stream in e-commerce marketing to reach a larger audience for free can be a solid marketing strategy for influencers. Finding businesses that are scaling up without compromising their ideal market fit is an interesting opportunity.
ChapterThe Cost of Turning Down Paid Sponsorships for a Larger Audience
Episode#141 - The 2020 MFM Award Show (with Andrew Wilkinson)
PodcastMy First Million
Influencers have a reputation for not wanting to do extra work and thus missing out on the potential of subscription-based businesses.
1:15:45 - 1:16:18 (00:33)
Influencer marketing
Summary
Influencers have a reputation for not wanting to do extra work and thus missing out on the potential of subscription-based businesses. They often prefer simple paid sponsorships, but are overlooking a significant opportunity.