Chapter
The De Beers Diamond Monopoly and the Invention of the Diamond Engagement Ring
47:11 - 55:25 (08:14)
In the early 1900s, the De Beers diamond company hired an ad agency to create a demand for diamonds. They marketed diamonds as representing love and used the slogan "a diamond is forever", leading to the creation of the diamond engagement ring.
Clips
In this podcast episode, the hosts discuss the concept of giving permission for ideas to succeed and share their approaches to responding to others' ideas.
47:11 - 48:19 (01:07)
Summary
In this podcast episode, the hosts discuss the concept of giving permission for ideas to succeed and share their approaches to responding to others' ideas. They also share an interesting story about De Beers and the history of the diamond industry.
ChapterThe De Beers Diamond Monopoly and the Invention of the Diamond Engagement Ring
EpisodeShaan Challenges Sam to Ignore His Limits, Michael Rubin is the Billy of the Week, and More
PodcastMy First Million
This podcast discusses Memphis Meats, a company that is producing lab-grown meat that looks and tastes identical to traditional meat, though it is not yet economically feasible, and the comparison to the process of shopping for engagement rings.
48:19 - 50:33 (02:14)
Summary
This podcast discusses Memphis Meats, a company that is producing lab-grown meat that looks and tastes identical to traditional meat, though it is not yet economically feasible, and the comparison to the process of shopping for engagement rings.
ChapterThe De Beers Diamond Monopoly and the Invention of the Diamond Engagement Ring
EpisodeShaan Challenges Sam to Ignore His Limits, Michael Rubin is the Billy of the Week, and More
PodcastMy First Million
This podcast episode explains how an ad agency hired George Locke in 1936 to create diamond demand by associating diamonds with love and masculinity.
50:33 - 55:25 (04:52)
Summary
This podcast episode explains how an ad agency hired George Locke in 1936 to create diamond demand by associating diamonds with love and masculinity.