The podcast host discusses the idea of filming a documentary-style show in a startup and mentions his inspiration from Hard Knocks on HBO, which captures the NFL training camp experience.
The speaker talks about a time when a filmmaker visited their social media office and realized how boring and mundane their day-to-day work was, which was embarrassing for him.
The founders of a sushi restaurant startup lived together in a small apartment, returning air mattresses to Target every 90 days to save money. They created a scrappy marketing campaign called The Duel to promote their brand before the restaurant's opening.