Chapter
The Effectiveness of Advertising
07:24 - 18:21 (10:57)
This podcast discusses how advertising has changed over the years, including the rise of influencer marketing and how technology allows companies to track the effectiveness of their ads, even during events like the Super Bowl.
Clips
Hustle culture has turned blurbing books into a way of collecting as many blurbs for the back of one's book as possible, taking away from the original purpose of one author saying something nice about another's book.
07:24 - 09:51 (02:27)
Summary
Hustle culture has turned blurbing books into a way of collecting as many blurbs for the back of one's book as possible, taking away from the original purpose of one author saying something nice about another's book.
ChapterThe Effectiveness of Advertising
EpisodeDown A Rabbit Hole with Seth Godin
PodcastA Bit of Optimism
This podcast discusses how advertising techniques are evolving and how people are being paid to appear authentic when promoting products on social media.
09:51 - 14:52 (05:01)
Summary
This podcast discusses how advertising techniques are evolving and how people are being paid to appear authentic when promoting products on social media. It also explores how obnoxious commercials during the Super Bowl can successfully trigger consumers to buy a product out of habit.
ChapterThe Effectiveness of Advertising
EpisodeDown A Rabbit Hole with Seth Godin
PodcastA Bit of Optimism
The convenience of Amazon is undeniable, but its lack of brand personality and emotional connection prevents customers from developing brand loyalty.
14:52 - 18:21 (03:28)
Summary
The convenience of Amazon is undeniable, but its lack of brand personality and emotional connection prevents customers from developing brand loyalty. Amazon could have created a beloved brand, but instead chose to focus solely on convenient transactions.