Chapter
The Ethics of Influencer Marketing
10:31 - 13:45 (03:13)
The podcast hosts discuss the ethics of influencer marketing and how even if they knew someone had committed fraud, they would still want to have conversations with interesting people. They also discuss the idea that brands should be treating influencers like VIPs in certain categories.
Clips
The speaker highlights how brands should treat customers as VIPs and focus on categories of the things they buy.
10:31 - 13:45 (03:13)
Shopping
Summary
The speaker highlights how brands should treat customers as VIPs and focus on categories of the things they buy. She also emphasizes the importance of talking with interesting people and how brands should aim for customers with a high willingness to spend.