Chapter
The Evolution of Ad-Blocking
2:21:00 - 2:25:50 (04:50)
The rise of ad-blocking extensions and adoption in browsers like UC Browser prompted startups to measure adoption rates and encourage publishers to pay attention to the number of visitors using ad blockers. In recent years, browser updates have added more protection against tracking and other types of ad-related issues.
Clips
This podcast discusses the rise of ad-blockers such as Adblock Plus and how companies like Page Fair measure their adoption.
2:21:00 - 2:25:50 (04:50)
Ad-blockers
Summary
This podcast discusses the rise of ad-blockers such as Adblock Plus and how companies like Page Fair measure their adoption. It also explores the intelligent tracking prevention in Safari and Brave's cookie blocking technology.