Chapter
The Evolution of Advertising in Cartoons
36:28 - 41:46 (05:18)
The podcast discusses the evolution of advertising in cartoons, citing examples from the seventies such as G.I. Joe, and the implementation of regulations intended to limit advertising in programming.
Clips
The Children's Television Act of 1990 required broadcasters to limit programming to advertising to 10 minutes per hour on weekdays and 5 minutes per hour on weekends, provide educational and informational programs, and allow profits on toy advertisements in exchange for airing them.
36:28 - 39:09 (02:40)
Summary
The Children's Television Act of 1990 required broadcasters to limit programming to advertising to 10 minutes per hour on weekdays and 5 minutes per hour on weekends, provide educational and informational programs, and allow profits on toy advertisements in exchange for airing them. It was passed unanimously in the Senate but vetoed by Reagan.
ChapterThe Evolution of Advertising in Cartoons
EpisodeSelects: A Partial History of Action Figures
PodcastStuff You Should Know
The quality of children's cartoons may have decreased due to deregulation and the despicable marketing tactics used to target kids, despite some efforts to maintain quality standards.
39:09 - 39:43 (00:34)
Summary
The quality of children's cartoons may have decreased due to deregulation and the despicable marketing tactics used to target kids, despite some efforts to maintain quality standards.
ChapterThe Evolution of Advertising in Cartoons
EpisodeSelects: A Partial History of Action Figures
PodcastStuff You Should Know
The speaker discusses the shift in cartoons from simple storytelling in the 70s, such as Scooby-Doo, to more advanced storylines and marketing tools in the 80s, such as G.I.
39:43 - 41:46 (02:03)
Summary
The speaker discusses the shift in cartoons from simple storytelling in the 70s, such as Scooby-Doo, to more advanced storylines and marketing tools in the 80s, such as G.I. Joe.