Chapter
The Evolution of App Monetization with Mobile Gaming Influencer, Chris Akhavan
21:45 - 25:05 (03:19)
Chris Akhavan discusses the evolution of app monetization and the shift from charging for ads based on the number of views to charging for app installations.
Clips
The industry has evolved towards paying per install, rather than paying for impressions, which has allowed for better and more targeted ads to be shown to users.
21:45 - 25:05 (03:19)
Mobile Advertising
Summary
The industry has evolved towards paying per install, rather than paying for impressions, which has allowed for better and more targeted ads to be shown to users. The value of a user is not necessarily based on their age, but rather their actions within a game or app.