Chapter
The Evolution of Branding Metrics
1:08:35 - 1:15:19 (06:43)
The traditional metrics and vehicles for branding are no longer as effective as they once were. Instead, companies like Apple and Tesla have reallocated advertising budgets into their channels and stores to create a better customer experience and community.
Clips
The speaker explains the formula for creating shareholder wealth which involves finding a mediocre product and wrapping it in an amazing brand code to make people feel more patriotic or youthful, then promoting it through cheap, efficient broadcast advertising.
1:08:35 - 1:11:45 (03:09)
Summary
The speaker explains the formula for creating shareholder wealth which involves finding a mediocre product and wrapping it in an amazing brand code to make people feel more patriotic or youthful, then promoting it through cheap, efficient broadcast advertising.
ChapterThe Evolution of Branding Metrics
EpisodeE190: The Number One Reason This Generation Is Struggling: Scott Galloway
PodcastThe Diary Of A CEO with Steven Bartlett
The traditional metrics of branding like brand identity and broadcast advertising are no longer the strongest indicators of a successful product or business.
1:11:45 - 1:15:19 (03:34)
Summary
The traditional metrics of branding like brand identity and broadcast advertising are no longer the strongest indicators of a successful product or business. Instead, innovation and the way a product is discovered, absorbed, and used are now more important factors in today's economy.