Chapter
The Evolution of Podcast Ads
00:00 - 56:17 (56:17)
The podcast industry is evolving from traditional pre-roll ads to more expensive baked-in ads where the host delivers the ad in their own words. With Spotify's purchase of The Joe Rogan Experience, dynamic ads are expected to be inserted mid-roll into the podcast.
Clips
There are two types of podcast ads: baked-in and dynamic.
00:00 - 56:17 (56:17)
Podcast Advertising
Summary
There are two types of podcast ads: baked-in and dynamic. Baked-in ads, which are more expensive, are read by the host and convert better because they sound more natural. Dynamic ads are inserted mid-roll and are targeted using data and tracking.