Chapter
The Future of Malls as Discovery Spaces for Online Brands
39:33 - 43:18 (03:44)
Malls of the future might be populated by online brands, with brick and mortar shops serving as spaces for discovery rather than distribution. One idea includes a network of pop-up shops on college campuses, with DTC brands paying $50K or more for activations.
Clips
The future of malls may be all about discovery rather than distribution, as brick and mortar stores become a place to find and explore new brands.
39:33 - 40:47 (01:13)
Future of Malls
Summary
The future of malls may be all about discovery rather than distribution, as brick and mortar stores become a place to find and explore new brands. With the rise of online shopping, malls may need to adapt to new ways of attracting customers.
ChapterThe Future of Malls as Discovery Spaces for Online Brands
Episode#156 - David Segal Talks Building a 9-Figure Tea Business, Decommoditizing Boring Products & The Future of Retail
PodcastMy First Million
A college student can create a network of pop-ups on major campuses and offer D to C brands reach without managing it.
40:47 - 43:18 (02:31)
Advertising
Summary
A college student can create a network of pop-ups on major campuses and offer D to C brands reach without managing it. These brands pay a large amount of money, which makes this marketing strategy expensive and time-consuming.