Chapter
The Future of SaaS Startups
1:27:11 - 1:30:57 (03:45)
The tailwind of SaaS startups has been that every year, you start with more revenue from your existing customers. 2X is the new 3X, and seat contraction may become the norm, exploding CAC payback.
Clips
SaaS startups have experienced significant growth in revenue from existing customers in the last decade, but this trend may be changing as seat contraction becomes the norm.
1:27:11 - 1:30:57 (03:45)
SaaS
Summary
SaaS startups have experienced significant growth in revenue from existing customers in the last decade, but this trend may be changing as seat contraction becomes the norm. The result is an explosion in customer acquisition cost payback, or the time it takes to pay back the cost of acquiring a new customer.