Chapter
The Growth of Peak Design through Kickstarter Campaigns
20:01 - 22:58 (02:56)
Peak Design, a company that makes travel bags and camera accessories, has grown significantly through Kickstarter campaigns and partnerships with distributors from all over the world. The company's success can be attributed to its innovative design concepts and supportive community.
Clips
This podcast episode talks about the development of international distribution of products through Kickstarter campaigns, specifically camera straps, and how the company has evolved in terms of product quality and marketing strategy.
20:01 - 21:21 (01:19)
Summary
This podcast episode talks about the development of international distribution of products through Kickstarter campaigns, specifically camera straps, and how the company has evolved in terms of product quality and marketing strategy.
ChapterThe Growth of Peak Design through Kickstarter Campaigns
Episode#35 - King of Kickstarter
PodcastMy First Million
The value of a product greatly relies on the price of its resale, which is why direct-to-consumer sales are preferred by many as the retailer can get 40% of the profit with a 60 points margin.
21:21 - 22:58 (01:36)
Summary
The value of a product greatly relies on the price of its resale, which is why direct-to-consumer sales are preferred by many as the retailer can get 40% of the profit with a 60 points margin. Small companies such as Peak Design grew through their distribution partners who made them the anchor tenant of their businesses.