The growth of a podcast is slow and steady since listenership is based on building a personal connection between the host and audience, making it challenging for famous people to gain immediate success. The decision to start an online business requires a strong belief in the power and reality of the internet.
Jeff Bezos believes in making decisions based on what his 80-year-old self would be proud of, minimizing regrets, rather than being fearful of failure.
The scale of the internet and influx of people using AI technology may accelerate the peak and lifespan of industries, though podcasting remains a fundamental and important asset to people's lives. However, if the industry is going to work, it's not too late, and the numbers are only going to get bigger.
A podcaster explains that while new podcasts may get bigger quickly, shows created for educational purposes will always have a slower growth rate due to the need for listeners to form a connection with the host.
Unlike networks or social media apps, podcasting is a timeless medium that takes time to truly connect with listeners. With six years of experience studying the podcast business, the speaker explains the importance of building relationships with audiences over time.