Chapter
The Highly Engaged Audience of Right-Wing Media Outlets
48:13 - 49:07 (00:53)
The audience of right-wing media outlets such as Fox and Breitbart are the most super engaged audience that the speaker has ever seen, with extreme versions such as the Alex Jones crowd. However, it is also noted that there is a wider and less overzealous audience as you get closer to the center.
Clips
The audience of Fox and Breitbart are some of the most super-engaged out there, even if they can be extreme.
48:13 - 49:07 (00:53)
Branding
Summary
The audience of Fox and Breitbart are some of the most super-engaged out there, even if they can be extreme. It's important to highlight and study overlooked brands, as there is a lot of potential and opportunity behind them.