Chapter
The History and State of the Energy Drink Market
20:36 - 26:40 (06:03)
The energy drink market was once dominated by Red Bull, with around 70-90% market share in the early 2000s, but has since become more crowded with the introduction of hundreds of new brands, including some still using the early extreme marketing tactics.
Clips
This article discusses the major players in the energy drink market, including longstanding brands like Red Bull and newer brands like Monster and NOS.
20:36 - 23:09 (02:32)
Summary
This article discusses the major players in the energy drink market, including longstanding brands like Red Bull and newer brands like Monster and NOS. These companies have seen immense success, with Monster going from $50 million to $1.7 billion in revenue in just 8 years.
ChapterThe History and State of the Energy Drink Market
EpisodeWhat's the deal with energy drinks?
PodcastStuff You Should Know
There has been an increase in the number of energy drink brands being introduced into the market, each with their own unique take on the original extreme vibe.
23:09 - 26:40 (03:30)
Summary
There has been an increase in the number of energy drink brands being introduced into the market, each with their own unique take on the original extreme vibe. Rockstar is reportedly facing a decline in popularity compared to the newer, more intense energy drinks available.