Chapter

The History of MLM and Direct Response Marketing
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18:11 - 22:42 (04:30)

In this episode of Marketing School, Neil and Eric discuss the origins of multi-level marketing and direct response marketing, tracing back to the purchase of the self-help book "Think and Grow Rich" by Napoleon Hill.

Clips
The origins of the self-help empire started with Bill purchasing the rights to Napoleon Hill's book "Think and Grow Rich" and then experimenting with other products like Proactiv that proved to be successful.
18:11 - 19:33 (01:21)
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self-help
Summary

The origins of the self-help empire started with Bill purchasing the rights to Napoleon Hill's book "Think and Grow Rich" and then experimenting with other products like Proactiv that proved to be successful.

Chapter
The History of MLM and Direct Response Marketing
Episode
#139 - The Rise of "Clout" Kitchens, Why Martin Shkreli is a Rockstar, and a $100m Acquisition
Podcast
My First Million
In this episode of Marketing School, Neil Patel and Eric Su explain the difference between direct response marketing and multi-level marketing (MLM).
19:33 - 22:42 (03:09)
listen on Spotify
Direct Response Marketing
Summary

In this episode of Marketing School, Neil Patel and Eric Su explain the difference between direct response marketing and multi-level marketing (MLM). They share insights on various topics related to business, marketing, and investing that help listeners become marketing geniuses.

Chapter
The History of MLM and Direct Response Marketing
Episode
#139 - The Rise of "Clout" Kitchens, Why Martin Shkreli is a Rockstar, and a $100m Acquisition
Podcast
My First Million