Chapter
The History of Oat Bran and Cholesterol
46:53 - 52:09 (05:16)
The popularity of oat bran as a cholesterol-lowering food skyrocketed after a 1988 study from the University of Maryland found its effectiveness. Quaker Oats capitalized on this trend through a clever marketing campaign, leading to a multitude of oat bran products in grocery stores in the 1990s.
Clips
In the late 70s, studies showed that oat bran was a miracle food for lowering cholesterol.
46:53 - 47:56 (01:03)
Summary
In the late 70s, studies showed that oat bran was a miracle food for lowering cholesterol. This led to a huge trend in the 80s where anything labeled with oat bran could sell millions of units. Quaker Oats released Mother's Oat Bran but only marketed it to hippies at health food stores.
ChapterThe History of Oat Bran and Cholesterol
EpisodeSelects: The Stories Behind A Few Food Fads
PodcastStuff You Should Know
Kellogg's and Quaker Oats used false advertising claiming their food could prevent cancer and reduce cholesterol despite this being illegal for nearly a century.
47:56 - 48:46 (00:50)
Summary
Kellogg's and Quaker Oats used false advertising claiming their food could prevent cancer and reduce cholesterol despite this being illegal for nearly a century.
ChapterThe History of Oat Bran and Cholesterol
EpisodeSelects: The Stories Behind A Few Food Fads
PodcastStuff You Should Know
Eating oat bran can significantly lower your cholesterol levels, as shown in a study conducted by the University of Maryland.
48:46 - 52:09 (03:23)
Summary
Eating oat bran can significantly lower your cholesterol levels, as shown in a study conducted by the University of Maryland. Even with a diet consisting of 20% more fat than a control group, eating Quaker Oat bran resulted in lowered LDL cholesterol levels.