Chapter
The History of Pop Tarts and Brand Marketing with Jerry Della Femina
25:53 - 27:42 (01:49)
Jerry Della Femina discusses the early days of brand marketing and how he helped turn Kellogg's into a "movie studio" for advertising their products. He also shares the story behind the creation of the name "Pop Tarts."
Clips
Jerry Seinfeld talks about how Kellogg's used his childhood photo on the original Pop Tart box and how they even made a movie about it called 'Unfrosted'.
25:53 - 26:25 (00:32)
Summary
Jerry Seinfeld talks about how Kellogg's used his childhood photo on the original Pop Tart box and how they even made a movie about it called 'Unfrosted'.
ChapterThe History of Pop Tarts and Brand Marketing with Jerry Della Femina
Episode"Jerry Seinfeld"
PodcastSmartLess
In this podcast episode, the hosts discuss the art of pitching movie ideas and what it takes to grab the attention of studios.
26:25 - 26:46 (00:21)
Summary
In this podcast episode, the hosts discuss the art of pitching movie ideas and what it takes to grab the attention of studios.
ChapterThe History of Pop Tarts and Brand Marketing with Jerry Della Femina
Episode"Jerry Seinfeld"
PodcastSmartLess
The idea of toaster pastry was created by Post, but Kellogg's freaked out and decided to create their own version, called "Pop Tart," which became a huge success while Post's version, called the "Country Square," was a failure.
26:46 - 27:42 (00:56)
Summary
The idea of toaster pastry was created by Post, but Kellogg's freaked out and decided to create their own version, called "Pop Tart," which became a huge success while Post's version, called the "Country Square," was a failure. Kellogg's turned into a movie studio with Tony the Tiger having his own commissary.