Chapter
The History of Publishers Clearing House Sweepstakes
33:34 - 35:45 (02:10)
The Publishers Clearing House Sweepstakes started as a magazine publisher's giveaway and became popular in the 80s and 90s when they showed up at people's homes with a big fat check.
Clips
The speaker discusses different strategies for running giveaways, lotteries, and raffles, including using specific verbiage and discounts based on the lifetime value of a user.
33:34 - 34:48 (01:13)
Marketing
Summary
The speaker discusses different strategies for running giveaways, lotteries, and raffles, including using specific verbiage and discounts based on the lifetime value of a user.
ChapterThe History of Publishers Clearing House Sweepstakes
Episode#87 with Greg Isenberg - The Millions to be Made Unbundling Reddit
PodcastMy First Million
Sam Parr discusses the success of a six figure giveaway and the history of Publishers Clearing House, a multi-billion dollar company that is essentially a big raffle.
34:48 - 35:45 (00:57)
Giveaway
Summary
Sam Parr discusses the success of a six figure giveaway and the history of Publishers Clearing House, a multi-billion dollar company that is essentially a big raffle.