Chapter
The Huge Market of English Certification Tests
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Around 15 billion dollars annually are spent on English certification tests, used for university applications, multinational job positions, and work visas. Duolingo has tapped into this market with an app called the Duolingo Test Center that allows individuals to certify their knowledge of English without having to go to a testing center, which can cost up to a thousand dollars.
Clips
Certifying English proficiency has become a $15 billion market with various tests such as TOEFL required for university enrollment, multinational corporations job applications or UK work visa applications.
57:33 - 1:03:09 (05:36)
Summary
Certifying English proficiency has become a $15 billion market with various tests such as TOEFL required for university enrollment, multinational corporations job applications or UK work visa applications. Duolingo offers an app and website, Test Center, which allows people to certify their knowledge of English from the comfort of their devices with the prevention of cheating by turning on cameras and microphones.