Chapter
The impact of youth culture on the auto industry
07:22 - 15:31 (08:09)
Bunky Knudsen's quote says it all: "You can never sell a young man an old man's car, but you can always sell an old man a young man's car." This episode explores the role of youth culture in the design and marketing of cars.
Clips
The speaker speculates about why there may be more right-handed people, and shares a story about his father's car.
07:22 - 09:17 (01:55)
Summary
The speaker speculates about why there may be more right-handed people, and shares a story about his father's car. He also mentions that someone he knew received a good education despite negative influences in his family.
ChapterThe impact of youth culture on the auto industry
EpisodeLet's Talk About John DeLorean
PodcastStuff You Should Know
Bunky Knudsen recognized that you could never sell a young man an old man's car, but you could always sell an old man a young man's car, and he used this philosophy to transform the car industry by incorporating youth culture and design into car models.
09:17 - 13:02 (03:45)
Summary
Bunky Knudsen recognized that you could never sell a young man an old man's car, but you could always sell an old man a young man's car, and he used this philosophy to transform the car industry by incorporating youth culture and design into car models. Knudsen recognized the potential for the developing youth culture and allowed it to influence car design.
ChapterThe impact of youth culture on the auto industry
EpisodeLet's Talk About John DeLorean
PodcastStuff You Should Know
The GTO was the first muscle car and started a huge trend by taking the Pontiac Tempest body and putting in a Bonneville engine.
13:02 - 15:31 (02:29)
Summary
The GTO was the first muscle car and started a huge trend by taking the Pontiac Tempest body and putting in a Bonneville engine. There was also a surge of GTO merchandise, including special driving shoes from Tom McAn designed to fit perfectly in the car's pedal.