Chapter

The Importance of Content Targeting: Why Industry Dive Sold for $500M While Buzzfeed is Only Worth $100M
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03:09 - 06:23 (03:13)

Industry Dive creates niche content for a smaller audience, yet was sold for $500-600M while bigger companies like Buzzfeed are worth only $100M. Reviews and software packaging influence how people perceive products in different categories.

Clips
The success of a business often depends on having effective marketing strategies built into its ideation phase.
03:09 - 04:18 (01:08)
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Business
Summary

The success of a business often depends on having effective marketing strategies built into its ideation phase. It is challenging to get millions of people to buy a product without proper marketing efforts.

Chapter
The Importance of Content Targeting: Why Industry Dive Sold for $500M While Buzzfeed is Only Worth $100M
Episode
The Guy Mafia, Agency Affiliates, Mini Katanas, and More
Podcast
My First Million
Reviews are becoming harder to trust and it can be difficult to determine which CRM software is the best option when faced with many choices such as HubSpot and others.
04:18 - 06:23 (02:04)
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Software Industry
Summary

Reviews are becoming harder to trust and it can be difficult to determine which CRM software is the best option when faced with many choices such as HubSpot and others.

Chapter
The Importance of Content Targeting: Why Industry Dive Sold for $500M While Buzzfeed is Only Worth $100M
Episode
The Guy Mafia, Agency Affiliates, Mini Katanas, and More
Podcast
My First Million