Chapter
The Importance of Credibility and Authority in Marketing
1:04:30 - 1:12:21 (07:51)
The use of credibility and authority in marketing is important as it creates social proof and instantly creates trust with potential customers. This is achieved through the use of credible sources giving recommendations and the establishment of authority within a particular industry.
Clips
Social proof can have a major impact on the success of marketing efforts.
1:04:30 - 1:08:12 (03:41)
Marketing
Summary
Social proof can have a major impact on the success of marketing efforts. Credible sources and user reviews can increase the perceived value and credibility of a product or service.
ChapterThe Importance of Credibility and Authority in Marketing
EpisodeHow To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
PodcastThe School of Greatness
The use of authority and credibility can heavily influence consumer behavior, as seen in the example of movie marketing that promotes films as the "movie of the year" by reputable publications.
1:08:12 - 1:12:21 (04:09)
Marketing
Summary
The use of authority and credibility can heavily influence consumer behavior, as seen in the example of movie marketing that promotes films as the "movie of the year" by reputable publications.