Chapter
The Importance of Mystery in Persuasion and Influence
39:01 - 45:51 (06:49)
Psychologist Robert Cialdini explains the significance of engaging people's willpower by leaving room for imagination and the element of surprise in persuasion and marketing.
Clips
The appeal of fiction, plays, and movies lies in the element of surprise and uncertainty created by the unknown turns and twists of the story.
39:01 - 41:01 (01:59)
Summary
The appeal of fiction, plays, and movies lies in the element of surprise and uncertainty created by the unknown turns and twists of the story. It makes for an engaging and exciting experience for the reader or viewer.
ChapterThe Importance of Mystery in Persuasion and Influence
Episode#078 - Robert Greene - The Laws Of Human Nature
PodcastModern Wisdom
The art of seduction and persuasion lies in the game of absence and presence.
41:01 - 42:57 (01:55)
Summary
The art of seduction and persuasion lies in the game of absence and presence. Giving people space to use their imagination and not being always present can make a person appear more interesting and alluring.
ChapterThe Importance of Mystery in Persuasion and Influence
Episode#078 - Robert Greene - The Laws Of Human Nature
PodcastModern Wisdom
The key to successful persuasion and influence is engaging people's will power and making them feel active in the decision-making process, particularly when it comes to marketing and advertising in the era of social media.
42:57 - 45:51 (02:54)
Summary
The key to successful persuasion and influence is engaging people's will power and making them feel active in the decision-making process, particularly when it comes to marketing and advertising in the era of social media. Companies are working to make the steps leading to a product recommendation more subtle and personalized to each individual user.