Chapter
The Importance of Taking Risks in Advertising
35:57 - 41:54 (05:57)
Rory believes that ad agencies prioritize ads that are safe and approved by superiors, over taking risks with potentially more successful outcomes. He emphasizes the importance of risking failure to gain success in advertising.
Clips
Advertisers often choose safer, more common strategies to avoid backlash in the event of failure, but taking risks is sometimes necessary for true market success.
35:57 - 37:37 (01:40)
Summary
Advertisers often choose safer, more common strategies to avoid backlash in the event of failure, but taking risks is sometimes necessary for true market success. This creates a misalignment of incentives between the marketers and the brands they serve.
ChapterThe Importance of Taking Risks in Advertising
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
The ability to explain a complex thing in a simple way is a mark of genius.
37:37 - 40:32 (02:55)
Summary
The ability to explain a complex thing in a simple way is a mark of genius. One entrepreneur shares how he simplified language in his brand's direction strategy and why it's important.
ChapterThe Importance of Taking Risks in Advertising
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
A Medium post discusses the misattribution of the quote "We are what we repeatedly do.
41:23 - 41:54 (00:31)
Summary
A Medium post discusses the misattribution of the quote "We are what we repeatedly do. Excellence, then, is not an act, but a habit" to Aristotle and the importance of fact-checking.